Zero Dev
← Diary

9 demos, killing your own features, and betting on my strong side

We booked 9 demos. Not 15, which was our target, but consider that a week ago we had only 1. I think that's a good result. That's what happens when you push yourself harder. We also decided to focus more on micro and macro economics in terms of the product's value proposition, since all the politics and history, all of it, affects the deals.

Today was an amazing day, and a hard one. I had to refactor the whole codebase. It's important to keep learning, and we do this every week. In fact, we learn at such a fast pace that we often realize some parts of the product were built on a wrong assumption, which forces us to rebuild them. I always say: kill your features yourself, or wait and get killed by your competitors and clients.

I thought a lot today about social media, specifically short form content. While it was easy to hack LinkedIn, I never understood how people grow on Instagram. I tried a lot of times, probably 12 different accounts over the years, shoes, clips, edits, activewear, design, engineering, startups. Nothing ever really worked. In moments like that it's pretty easy to say I wasn't born to do it, it isn't for me.

Which I think is a total bullshit mentality. I think there are things that are just harder for someone and easier for others. So for me, I guess it's harder than for someone else, which is fine. The most important thing is to focus on your strong side and keep improving it, at least that's what I keep telling myself. Of course I make excuses too, like I'm not native, and it's probably all because of my English skills.

We love doing this, and I am not an outlier. In moments like that it's good to recall someone in a different position than you. Believe me, you'll always find a person who had worse conditions and achieved more, which means it's possible. Same for me, I know a lot of great creators doing English content and it works.

Though I decided that at least for the next few months I won't be trying short form content, and I'll focus my time on LinkedIn and growing X.

Y. Zero